About The Product Leader’s Playbook

The Product Leader’s Playbook is a newsletter and podcast for builders who lead — and leaders who still love to build.

Created by Sam Robertstad, a product leader with 15+ years at Amazon, T-Mobile, Sinclair, and early-stage startups, it delivers weekly insights to help you build smarter and lead with clarity in a tech-powered world.

You’ll get:
✅ A high-leverage product insight rooted in real-world experience
✅ Mental models and frameworks you can apply immediately
✅ Deep dives into strategy, AI, product debt, outcomes vs. outputs, and more
✅ A companion podcast episode for each essay, for those who prefer to listen

Whether you’re a seasoned product executive or a rising PM starting to think like a strategist, this is your space to level up with confidence.


👉 Want more? Get the full system in The Product Leader’s Playbook: Volume 1Download the Playbook for just $29


→ 🎙 Listen on 🔹 Spotify | 🔹 Apple Podcasts | 🔹 YouTube | 🔹 Amazon Music


👉 Want the full story behind this publication? Read the welcome post.

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A newsletter and complementary podcast with practical insights, bold thinking, and real-world strategy for product leaders building smarter and leading better in a tech-powered world.

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Product leader, strategist, and builder of things. I write about tech, AI, and product strategy—shaped by years at Fortune 500s and the wild ride of startup building. Publishing "The Product Leader’s Playbook."