Welcome to The Product Leader’s Playbook
A space for builders who lead — and leaders who still love to build.
👋 Hi - I’m Sam Robertstad, a strategic product leader with 15+ years of experience at Amazon, T-Mobile, Sinclair, and early-stage startups. I created The Product Leader’s Playbook to help product leaders think strategically and lead with clarity.
🧭 Why this? Why now?
Product leadership isn’t about filling roadmaps or writing requirements. It’s about navigating ambiguity, making high-stakes decisions, and guiding teams through change.
In the age of AI, leaders need frameworks that go deeper than tools and tactics. The Product Leader’s Playbook delivers exactly that: strategic models for the complex, human challenges of modern product leadership.
🎯 What to Expect
This is a space for product leaders who want to move faster, think deeper, and lead better. Every post delivers:
✅ Strategic insights rooted in real-world experience
✅ Signature frameworks like the Focus Loop, 3D Strategy Filter, and L.E.A.D. Framework
✅ Deep dives into AI product strategy, GTM alignment, prioritization systems, product debt elimination, and outcome-driven leadership
✅ Companion podcast episodes for those who prefer thoughtful dialogue over text
📚 Ready to dive deeper?
The Product Leader’s Playbook: Volume 1 compiles the most impactful essays into a field guide with 12 strategic articles, 5 battle-tested frameworks, 3 workshops, and a 90-day implementation roadmap. It’s built to transform how you approach strategy, measurement, and execution.
👥 Who It’s For
This playbook is for:
• Product executives scaling organizations
• Senior PMs stepping into strategic ownership
• Startup founders wearing the PM hat
• Builders tired of output-driven busywork
📬 Subscribe. Share. Say hi.
🔹 Subscribe to get strategic insights in your inbox
🔹 Share with a fellow PM, founder, or builder
🔹 Comment to say hi - I’d love to hear what you’re working on
🎧 Prefer audio?
Every essay pairs with a podcast episode, where two AI hosts debate and break-down the concepts.
🎙 The Product Leader’s Playbook is streaming on:
🔹 Spotify | 🔹 Apple Podcasts | 🔹 YouTube | 🔹 Amazon Music
Thanks for reading. Let's build better product strategies together.
— Sam