The Product Leader’s Playbook – Volume 1
Go from Feature Factory to Strategic Impact in 90 Days.
I've worked with product teams across Fortune 100s and scrappy startups, and I've noticed that most PMs share a common frustration: they're shipping constantly but struggling to drive meaningful impact.
Sound familiar?
The Feature Factory Trap
You know the cycle all too well:
Sprint planning becomes shipping calendars - focused on dates, not outcomes
Roadmaps turn into feature wishlists - driven by requests, not strategy
"Strategy" gets buried under backlog pressure - no time to think, only time to build
Teams celebrate velocity while impact stagnates - hitting story points but missing the real point
Here's the hard truth: High output ≠ High impact.
I've seen brilliant PMs burn out trying to ship their way to success. I've watched high-performing teams lose their strategic edge because they confused motion with progress. And I've been there myself - managing an endless backlog while wondering if any of it actually mattered.
Most PMs don't know how to break this cycle. They're stuck in execution mode because no one taught them how to operate and lead strategically.
The Strategic Shift
Over 15 years at Amazon, T-Mobile, and multiple startups, I developed a different approach. Not another framework to memorize, but a complete system for strategic product leadership.
Here's what I learned:
The best product leaders don't just manage backlogs. They drive product strategy – every week, every meeting, every feature.
They know how to:
Say strategic no's without slowing down their teams
Build roadmaps that drive outcomes, not just output
Measure behavior change, not just vanity metrics
Make strategic bets that compound over time
Design features for long-term ROI, not short-term wins
Your 90-Day Transformation
I've spent the last year compiling these battle-tested frameworks into a comprehensive strategic field guide to drive real-world results. The Product Leader's Playbook: Volume 1 isn't just theory, it's the exact system I've used to help hundreds of PMs escape the feature factory and drive meaningful impact.
What's inside:
✅ 12 Strategic Essays — Deep dives into the mindset shifts that separate strategic leaders from tactical executors
✅ 5 Battle-Tested Frameworks — Including The Focus Loop, L.E.A.D. Framework, 3D Strategy Filter, and Leverage Matrix
✅ 90-Day Implementation Roadmap — Step-by-step guide to transform your approach without disrupting your current delivery
✅ 3 Strategic Workshops — Real-world scenarios to practice these frameworks on complex decisions
✅ Quick Reference Tools — For daily decision-making when you need clarity fast
Perfect For:
Senior ICs ready to grow influence and operate like product leaders
Mid-career PMs stuck in the feature factory who want to drive outcomes, not just output
Startup PMs building strategy while juggling delivery
New product leads inheriting a roadmap and needing alignment fast
High-functioning teams that want to think more clearly and act more decisively
Ready to Make the Shift?
"In 90 days, you'll go from managing backlogs to driving product strategy."
That's not just a tagline, it's a transformation. This playbook gives you the frameworks, mindset, and tools to operate strategically while still delivering consistently – to operate like a true product leader.
🚀 Just Released: Get The Product Leader's Playbook: Volume 1 for $29
Download now on Gumroad →
Stop shipping features and start driving impact. Your team, and your career, will thank you.
P.S. — This is Volume 1 of a two-part series. Volume 2 will dive deeper into advanced strategic concepts like product-market expansion, platform thinking, and organizational design. But start here - these are the foundational frameworks every strategic product leader needs to master